The private company alternative for goodwill

Annual goodwill impairment testing is expensive for a private company that only needs financial statements for its lenders and owners. US GAAP offers a simpler path. This guide explains the private company goodwill alternative, the related elections, and shows how the numbers compare with public company accounting.

By Hamza Fida, Chartered Accountant. Reviewed by Mirza Fahad Baig, Chartered Accountant. 3 minute read.

Short answer

Private company goodwill can be amortized under an accounting alternative in ASC 350. A private company, and a not-for-profit entity, may elect to amortize goodwill on a straight-line basis over 10 years, or a shorter period if more appropriate, and test it for impairment only when a triggering event occurs, at either the entity level or the reporting unit level. The election, introduced by ASU 2014-02 from the Private Company Council, greatly reduces the cost of goodwill accounting.

At a glance

Who
Private companies and not-for-profits
Amortization
Straight-line, up to 10 years
Testing
Only when a triggering event occurs
Level
Entity or reporting unit
Source
ASU 2014-02, Private Company Council
IFRS
No equivalent
The private company alternative for goodwillWho: Private companies and not-for-profits; Amortization: Straight-line, up to 10 years; Testing: Only when a triggering event occurs; Level: Entity or reporting unit; Source: ASU 2014-02, Private Company Council; IFRS: No equivalent.KEY FACTS AT A GLANCEThe private company alternative for goodwillWhoPrivate companies andnot-for-profitsAmortizationStraight-line, up to 10yearsTestingOnly when a triggeringevent occursLevelEntity or reporting unitSourceASU 2014-02, PrivateCompany CouncilIFRSNo equivalentTax BakersThe private company alternative for goodwillWho: Private companies and not-for-profits; Amortization: Straight-line, up to 10 years; Testing: Only when a triggering event occurs; Level: Entity or reporting unit; Source: ASU 2014-02, Private Company Council; IFRS: No equivalent.KEY FACTS AT A GLANCEThe private company alternativefor goodwillWhoPrivate companies and not-for-profitsAmortizationStraight-line, up to 10 yearsTestingOnly when a triggering event occursLevelEntity or reporting unitSourceASU 2014-02, Private Company CouncilIFRSNo equivalentTax Bakers
Key facts at a glance, as set out in this guide.

Private company goodwill vs public company goodwill

Goodwill for private and public companies under US GAAPGoodwill for private and public companies under US GAAPTOPICPrivate (elected)Public companyGoodwill amortizationUp to 10 yearsNot allowedAnnual impairment testNot requiredRequiredTest when triggeredRequiredRequiredTest at entity levelAllowedNot allowedSubsume some intangiblesAllowedNot allowed
The private company alternative trades annual testing for simple amortization.

A private company acquires a business and recognizes goodwill of $1,000,000. Under the alternative, it amortizes $100,000 a year for 10 years. A public company recognizing the same goodwill amortizes nothing and tests the goodwill every year; its profit is $100,000 a year higher until an impairment, if any, arises.

A three-year example

A private company recognizes goodwill of $1,000,000 and elects the alternative. After two years of amortization, goodwill stands at $800,000. In year 3, the loss of a major customer is a triggering event. The company's fair value, tested at the entity level, is $200,000 below its carrying amount, so it recognizes a $200,000 impairment, leaving goodwill of $600,000, which it continues to amortize over the remaining 8 years at $75,000 a year.

How does the election affect financial ratios?

Amortization lowers net income and equity every year, but leaves EBITDA unchanged, since amortization is excluded from it. Lenders to private companies often measure covenants on EBITDA, so the election usually has little effect on covenant compliance, while avoiding the cost of annual valuations and the earnings shock of a sudden large impairment.

How is goodwill tested under the alternative?

Only when a triggering event occurs that indicates the fair value of the entity, or the reporting unit if that level is elected, may be below its carrying amount. Since a later update, private companies may also choose to assess triggering events only at the end of each reporting period rather than continuously during it. The test itself compares fair value with carrying amount, with an optional qualitative assessment first, and the loss is limited to the goodwill.

  • Intangibles in a business combination: a private company may elect not to recognize separately customer-related intangible assets unless they can be sold or licensed independently, and noncompetition agreements, subsuming them into goodwill. Companies making this election must also amortize goodwill.
  • Testing level: goodwill can be tested at the entity level rather than by reporting unit.

Who can use the private company alternative?

Entities that are not public business entities, including private companies and not-for-profit entities. A company that may go public, or be acquired by a public company, should consider that it would need to restate its financial statements without the alternative, which can be costly. The election is made as an accounting policy and applied to all existing and future goodwill. Moving back to the public company model later is a change in accounting principle that must be justified as preferable, so companies planning an IPO often avoid the election.

How is the amortization period chosen?

Ten years by default, which most electing companies use because it needs no further support, or a shorter period if the company can show another useful life is more appropriate, for example a business acquired for a technology with a short expected life. The period is chosen for each acquisition and can be revised downwards later, but the total cannot exceed 10 years.

How does IFRS compare?

Full IFRS never allows goodwill to be amortized. The IFRS for SMEs Accounting Standard, by contrast, amortizes goodwill over its useful life, using a period of no more than 10 years when the useful life cannot be estimated reliably. See ASC 350 explained and the goodwill impairment test.

Need help applying the standards?

Our Chartered Accountants help finance teams and students apply US GAAP and IFRS to real transactions.

Questions people ask

Can private companies amortize goodwill under US GAAP?

Yes. Under the private company alternative, they may amortize goodwill straight-line over 10 years or less.

How often must private companies test goodwill under the alternative?

Only when a triggering event occurs, at the entity or reporting unit level.

What is ASU 2014-02?

The FASB update, developed by the Private Company Council, that introduced the goodwill amortization alternative for private companies.

Does IFRS allow goodwill amortization?

Full IFRS does not. The IFRS for SMEs Standard does amortize goodwill.

Sources

Every fee, date and rule on this page was taken from these official and primary sources.

  1. FASB Accounting Standards Codification: Topic 350, Intangibles: Goodwill and Other
  2. FASB Accounting Standards Codification: Topic 360, Property, Plant, and Equipment

Rules and fees change. If you are reading this long after October 4, 2026, confirm the figures with the source before you rely on them.

More in ASC 350

This guide is general information. It is not tax or legal advice for your situation.